Driving Revenue Through Local Search
Online search has emerged as the single most valuable component of the dot com economy. Simply put, people search before they shop. In many cases the purchase which follows the search may well happen in a traditional off-line location, but the research behind the purchase was driven by online search.
Fully half of all online advertising revenue which happens across the entire Internet is generated by search at just a handful of search engines. This is a massive opportunity, and one which has been seized by most large companies. However the typical small business has yet to take advantage of the opportunity that this emerging medium represents in any meaningful way.
Please Enjoy This Video Which Tells the Story of Search Initiatives Through Music and Statistics!
Search Initiatives owns and operates a portfolio of online properties that are focused on getting many thousands of local businesses (and local branches of national businesses) found when searchers are looking for their products or services. We focus on generating accurate and useful information about those businesses, which the search engines find attractive, and therefore helps them get found by potential shoppers through search.
Our network of online directories and platforms ensures that our customers are found online with Local Search.
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Large businesses which sell directly online like Amazon.com or Overstock.com are practiced at driving searchers to pages where the transactions are completed online. Most local businesses don’t sell their products or services directly online, but typically acquire customers through phone calls or visits to their locations. That makes it difficult for some local businesses to recognize the value of online advertising. However, Search Initiatives takes care of this difficulty through our Clicks2Calls program. This program allows local businesses to only pay for the calls which they receive; effectively turning online search into high-value phone calls from potential customers.
